– advertisement of CCTV of look forward to of advance river shoe puts rational Hua Jinjiang on economic newspaper

On November 18, element has ” Chinese business barometer ” result of invite public bidding of gold advertisement resource gave the CCTV that say 2010 furnace, in ten short the spot of the hour bids in the center, CCTV is relaxed ” enter an item in an account ” ten billion nine hundred and sixty-six million four hundred and fifty thousand yuan, innovate again tall. Nevertheless, can go up in this invite public bidding, before win the bid enterprise of river of large family advance appears however exceptionally sober, delicacy has skill, let a person can’ted help making a question mark. Advance river business is rare ” low-key ” 　 the theme of congress of this invite public bidding of second CCTV advertisement is ” see me, take a fancy to a country ” , invite public bidding divides 10 groups to undertake in all, 6 groups of 4 groups of dark mark, bright mark. From the point of final result, amount of this invite public bidding of second CCTV advertisement ten billion nine hundred and sixty-six million four hundred and fifty thousand yuan, than last year nine billion two hundred and fifty-six million two hundred and seventy thousand grow 1.71 billion yuan, increase rate is amounted to 18.47% — , achieved CCTV 16 years the history that invite public bidding of gold resource advertisement meets is new tall. In in last few years CCTV advertisement invite public bidding is met on, the heroic spirit that advance river enterprise spends money like water lets many person sip tongues, become invite public bidding to be able to get on to allow the force that the person ignores hard. Nevertheless, what make a person incomprehensible quite is, can go up in this advertisement invite public bidding, advance river enterprise appears rational all the more however. Can go up in this invite public bidding, include how to step, benefit man inside many well-known company did not send a person to be met to invite public bidding the spot. Although enterprise of major advance river nots throw the troops into battle, but can go up in this invite public bidding, still appeared the form of advance river enterprise. A personage inside the course of study that is not willing to disclose a full name tells a reporter, seven card took CCTV ” economy half hours ” exclusive engage by special arrangement. Although to bidding specificly amount, the personage inside this course of study did not disclose, show according to relevant data nevertheless, if this information belongs to solid word, so of seven card win the bid amount will be 60.98 million yuan. Nevertheless, the reporter calls this company relevant controller, this controller not openly response. Advertisement puts in more specific aim is in to enterprise of this advance river CCTV advertisement invite public bidding is met go up ” not throw the troops into battle ” , benefit man (China) express at the beginning of Hu Cheng of limited company vice-president, can see advance river enterprise puts in in advertisement from which on more rational change, also implement specific aim more. “Jin Jiang compared big company a few times to already passed earnestly to need to be as soon as possible on home market now start shooting is famous spent time paragraph, because this puts in in advertisement,go up before very difficult reappear resembles a few years in that way the circumstance that like a swarm of bees puts in toward CCTV. Plus now besides CCTV outside this one media resource, still have other not little advertisement resource can choose for the enterprise, e.g. all sorts of matches, large activity, it is very good advertisement puts in platform. This also was brought about in this invite public bidding delicacy of enterprise of river of the advance on the meeting has skill. ” path of the analysis at the beginning of Hu Cheng. Have reason more besides the enterprise, put in in advertisement outside going up to implement specific aim more, in famous sale expert Li Guangdou looks, the enterprise of the river that be the same as advance of the bid that this CCTV takes invite public bidding before put in a target to be distinguished somewhat, this also brought about advance river enterprise to be able to go up in this invite public bidding ” silent ” . Li Guangdou thinks, before advance river industry moves especially equipment company puts in advertisement to basically be centered on news of match direct seeding, sports in CCTV, but this invite public bidding is met on, these projects did not appear. “For example special last year the pace takes ‘ partner of sports match direct seeding ‘ , Jordan takes ‘ basketball match partner ‘ did not appear in invite public bidding to be able to go up this year. This also is advance river enterprise the reason that can go up did not move directly in this advertisement invite public bidding. ” 　 does not cross Li Guangdou to think, can not go up to move directly in this advertisement invite public bidding, do not meet on behalf of advance river enterprise negligence CCTV transmits platform so.